Benetton Group Building
Client: (Competition)
Type: Mixed Use
Location: Tehran, Iran
Intent: The Benetton Group Building in Tehran, Iran is derived from specific processes of fashion design, local contextual patterned of geometric tessellations and the Benetton Group's ideals of and expression. This couture approach to architectural design embodies reference to Iranian local patterns found in fabrics and mosques in the surrounding context.
Credits: Jordan Trachtenberg - Lead Designer and Project Manager // Designer Pool 1 for Heerim Architects and Planners
Heerim Architects and Planners - Young Kyoon Jeong, Doo Yeun Lum, and Designer Pool 1
